Privacy Policy for West End Kids

Effective Date: 19th December 2024
Last Updated: 19th December 2024

1. Introduction

Welcome to West End Kids (“WEK,” “we,” “us,” or “our”). Your privacy is critically important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, westendkids.co.uk (“Website”). Please read this policy carefully. By accessing or using our Website, you agree to the terms of this Privacy Policy.

2. Information We Collect

We collect both personal and non-personal information to provide and improve our services. The information we collect may include:

a. Personal Information You Provide:

Contact Information: Name, email address, phone number, and mailing address when you submit forms on our site.
Application Information: When you apply for a West End Kids program, we may collect additional personal details, including information about your child’s performance experience and personal interests.
Payment Information: If you make a payment through our Website, we collect billing information (name, address) and payment details (processed via secure third-party payment processors).

b. Information Collected Automatically:

Usage Data: IP address, browser type, device information, and pages viewed to understand website usage and improve user experience.
Cookies and Tracking Technologies: We use cookies, beacons, and similar technologies to track user activity and enhance your experience on our Website. For more details, see our Cookie Policy.

c. Information from Third Parties:

We may receive information from affiliate partners, social media platforms, and advertising providers.

3. How We Use Your Information

We use the information we collect for the following purposes:

To Provide Services: Processing applications, facilitating audition bookings, and providing information related to West End Kids programs.
To Improve Our Website: Analysing website traffic, usage, and trends to enhance the user experience.
To Communicate With You: Responding to your inquiries, sending you email updates, and delivering essential notifications.
For Marketing and Promotions: Sending you promotional materials about West End Kids events, programs, and affiliate offers (only if you have provided consent to do so).
To Ensure Security: Protecting our Website from fraud, unauthorised access, and other illegal activities.

4. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information with third parties under the following circumstances:

Service Providers: We use third-party service providers (e.g., payment processors, website hosting) who assist us in running our business.
Legal Obligations: We may disclose information if required to comply with legal obligations, enforce our policies, or respond to lawful government requests.
Business Transfers: In the event of a business merger, acquisition, or sale, your information may be transferred as part of the transaction.

5. Your Rights and Choices

You have rights under applicable data protection laws, including:

Access: Request a copy of the personal information we hold about you.
Correction: Request that we correct or update inaccurate information.
Deletion: Request that we delete your personal information (subject to legal or regulatory obligations).
Opt-Out: Opt-out of receiving marketing communications from us by using the “unsubscribe” link in our emails.

To exercise these rights, please contact us at frontdesk@westendkids.uk

6. Cookies and Tracking Technologies

We use cookies and tracking technologies to improve user experience, analyse usage, and deliver personalised content. You can control or disable cookies through your browser settings. For more details, please review our Cookie Policy.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. When no longer needed, we will delete or anonymise the information.

8. Security Measures

We take reasonable security measures to protect your personal information from unauthorised access, alteration, or disclosure. While no method of transmission over the Internet is 100% secure, we strive to use commercially acceptable means to protect your information.

9. Third-Party Links

Our Website may contain links to third-party websites or services. We are not responsible for the privacy practices of those third-party sites. We encourage you to review their privacy policies before providing any personal information.

10. Children’s Privacy

We recognise the importance of protecting children’s privacy. West End Kids is committed to ensuring compliance with child data protection laws. We do not knowingly collect personal information from children under the age of 13 without parental consent. Parents or guardians can contact us to request the deletion of any information we have collected about their children.

11. International Data Transfers

If you are accessing our Website from outside the United Kingdom, your information may be transferred to, stored, and processed in the UK or other countries where our service providers operate. We ensure appropriate safeguards are in place to protect your information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. Any changes will be posted on this page, and if they are significant, we will notify you through the Website or other communication channels. Please review this policy periodically.

13. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy, please contact us at:

West End Kids
Email: frontdesk@westendkids.uk
Address: PO Box 638. ME1 9GY

We are committed to handling your information with care and respect.

By using the westendkids.co.uk Website, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy.